Mariam BA LAGARÉ is a renowned Malian cantatrice and artist, deeply rooted in the Mandingue musical tradition. Known for her powerful voice and emotional performances, she brings the rich cultural heritage of Mali to life, blending authenticity with modern style. Passionate about preserving African musical traditions, she uses her art to unite people and celebrate cultural identity.

As the newest ambassador for Hollantex, Mariam embodies the brand’s values of cultural richness and excellence. "I have always admired Hollantex’s dedication to celebrating African culture with elegance and energy. Being part of a brand that transforms tradition into fashion is a dream come true. I’m excited to represent Hollantex and bring our heritage to life together," says Mariam. Through this partnership, she will showcase the vibrant fabrics of Hollantex with her unique style, adding a new dimension to the brand’s vibrant collection.