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In an exciting moment for the brand, Hollantex is proud to announce the signing of iconic Malian music star Mariam Bah as its newest brand ambassador.
Known for her melodic voice and undeniable influence on Malian music, Mariam Bah brings a unique blend of talent, authenticity, and cultural pride to the Hollantex family. As a musician who honors her heritage with every performance, Mariam perfectly aligns with Hollantex's mission to celebrate African identity and beauty through fashion.
Expressing her enthusiasm for this collaboration, Mariam Bah said, "I have always admired Hollantex’s dedication to showcasing African culture with such elegance and energy. Being part of a brand that transforms tradition into fashion is a dream come true. I am honored to join a legacy of incredible artists who have represented Hollantex, and I look forward to embodying our heritage together."
Mariam Bah’s artistic identity and deep connection to her roots align perfectly with Hollantex's commitment to honoring and advancing African art in the fashion industry. "Hollantex is thrilled that Mariam Bah will represent our brand. Mariam embodies the spirit of our designs – rich, expressive, and filled with cultural pride. We are excited to see her bring to life the vibrant colors and unique patterns of Hollantex in a way that will inspire her fans and followers across the continent," said the Marketing Director of Hollantex.
Through this partnership, Mariam Bah will be dressed in vibrant Hollantex wax fabrics and will feature new styles during her performances, media appearances, and tours. Each piece will highlight her incredible style and the endless possibilities of Hollantex fabrics.
