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Hollantex, a renowned brand in the textile industry, recently announced an exciting collaboration by bringing in artist Josey to become its new face.
Josey, an icon of music in Ivory Coast and Africa, perfectly embodies the essence of the brand with his unique style and his commitment to the expression of African identity. This alliance promises to celebrate the richness of African culture while highlighting the uniqueness of Hollantex as an innovative brand.
Hollantex has long been recognized for its high quality fabrics, inspired by the vibrant patterns and colors of Africa. The brand has always been committed to preserving and promoting African culture through its unique fabric collections. By bringing in Josey, an artist who captured the hearts of audiences with her distinctive music and style, the brand establishes a powerful cultural synergy.
By choosing Josey as an ambassador, Hollantex reinforces its positioning as the best brand in Africa. The artist, whose fame goes beyond the borders of Ivory Coast, allows Hollantex to reach a wider and more diversified audience. Josey fans, wherever they are in the world, will discover the beauty of African fabrics and their versatility in contemporary fashion.
The production of sustainable wax fabrics is a growing concern in the fashion industry. Hollantex, in collaboration with Josey, will seek to implement eco-responsible practices in its supply chain and promote more conscious fashion consumption among its customers.
The presence of the brand in Ivory Coast will create business opportunities, Hollantex has great potential to create added value and create jobs for women and young people, which is a significant change in the textile industry and uplifts the community. In addition to its presence and sales in Ivory Coast, the company has a strong presence in other countries such as Nigeria, Ghana, Togo, Benin, Niger, Mali, Guinea, Democratic Republic of Congo, Tanzania, Zambia and many other countries in Africa. The beautiful quality Hollantex wax fabrics are available in exceptional colors to add beauty and confidence to Ivorian fans and all Africans.
The alliance between Hollantex and Josey as the new face of the House of African Colors marks an exciting turning point in the fashion industry. By joining forces, they celebrate the richness of African culture, while spreading a message of pride, sustainability and openness across borders. Josey perfectly embodies the spirit of the brand, and their collaboration promises to continue to inspire and amaze fashion lovers everywhere. Through this association, African fashion will flourish and shine in a new and innovative way.
